For Apple Music’s first rebrand since 2015, the wave-like mark wasn’t drawn — it was made physically, by setting an icon-shaped piece of plastic in a shallow pool of mineral oil and driving the liquid with frequencies composed by Fred again.. with NEST Acoustics through a transducer. It is a deliberately analogue process at a moment when most identity work is generated on screen, paired with a quieter shift to an all-lowercase custom SF Pro wordmark. Source: Dezeen