London agency Anatomy has given the Horniman Museum and Gardens an identity that borrows 19th-century museum furniture — vitrines, cogs, ye olde gubbins — without collapsing into steampunk pastiche. BP&O’s verdict is that this is the rare case where Victoriana appropriation earns its keep, fused with everything a 21st-century museum identity actually needs to do. And it keeps the overstuffed walrus, which is the only correct decision available.
