Dutch company Rembrandt has made oil paints prized for their transparency and glow since the 1890s, each colour following its own recipe and every batch passing through the company’s own laboratory. Asked to update the identity, designer Sylvan Hillebrand set out to move the brand away from what the client called an overly traditional, slightly dusty expression of craftsmanship. His brief, as he puts it, was not to reinvent Rembrandt but to sharpen it for a younger generation of serious artists.
