P.A.C., a São Paulo sourdough bakery, changes its weekend menu constantly, so Polar, Ltda. founders Bruno Ribeiro and Ralph Mayer skipped the fixed brand system altogether. Recognition rests on a few anchors — the typefaces Gronland and KTF Rublena — while everything else stays loose, with the shop’s thermal receipt printer turned into the identity’s main production tool, its limitations becoming the look. Source: Communication Arts