Optical Arts is a London studio working in CGI and motion design for Apple, Channel 4, Nike and Dyson, rooted in physicality and intent on pushing 3D space to its limit. Creative directors Fabrice Le Nezet and Joe Jackson have animated cancer cells, inflatable office desks and the meticulous deconstruction of a hair wrap in a tasteful apricot topaz. Their recent Channel 4 idents, made with 4Creative, Art Practice and Lovesong, show what the studio’s collaborative model buys it.
