Mozilla’s non-profit arm launched Nothing Personal as an editorial platform aimed at what Pentagram calls the “post-naive internet” — readers who have watched the web slide from something like a utopia into surveillance capitalism, algorithmic feeds and AI slop. Natasha Jen’s team at Pentagram New York, fresh from rebranding the Mozilla Foundation itself, has given the platform an identity that is surprisingly joyful rather than grim about it. The pitch is countercultural space, and the design argues the point without preaching.
