Pentagram partners Luke Powell and Jody Hudson-Powell designed the title sequence for Bait, Riz Ahmed’s autofictional new series about an actor auditioning for James Bond. Using ABC Rom Mono in widely tracked, code-like settings and filter reveals drawn from theatre colour scrollers, the sequence threads British and Pakistani cultural identity into spy-genre iconography — each episode reshuffled to mirror the protagonist’s ever-shifting sense of self. Read more on It’s Nice That