Agency Uncommon built the OFFF Barcelona 2026 identity — called “Cultured” — by secretly collecting physical imprints, fibres, and fragments from attendees at pre-festival mixers, then growing mold and bacteria from that biological material into a living design system. The custom typeface Hyphae mirrors fungal networks, and photographer Dasha Plesen (The Mold Queen) produced the campaign imagery using bacteria as medium. It’s one of the few corporate identities that is literally made of its community. Source: Creative Bloq