Manchester City has become the first Women’s Super League club to be given a brand distinct from its men’s team, after internal research found its women’s-first audience — younger, more likely to be women, families and part of the LGBTQ+ community — diverges sharply from the men’s-first end of the spectrum. Football specialists Nomad Studio, whose past clients include the WSL, the Premier League and grassroots side Hackney Laces, answered with a sleek monogram constructed out of ‘light’. The identity stays in harmony with the City master brand while giving the team, fresh off a league and FA Cup double, something ownable of its own.
