Vans has been culturally load-bearing since Anaheim skaters adopted its sticky-soled shoes in the 1970s, which makes it a hard brand to rework without damage. London studio Accept & Proceed audited the entire portfolio to separate what must stay fixed from what can move, landing on the principle ‘Our Canvas. Your Way’. It formalises what devotees have always done — customising, scuffing and drawing on the shoes — into the logic of the system itself.

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