The Rotterdam studio works in branding, motion, strategy and art direction, all organised around what isn’t real and the tension that produces. “A phoney thing makes you look twice, it unsettles,” they say — and in that half-second of doubt, perception becomes an active decision rather than a passive one. Using licensed AI twins, hybrid photography and self-imposed authenticity rules, the studio is negotiating how much of the real world an artificial one may borrow.

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