Singapore agency Bravo gave every flavour in the Sweet Cheeks gelato range a surreal landscape of its own, held together by a custom logo whose soft organic letterforms are drawn from the texture of melting gelato. The studio built the strategy, identity and typography by hand, then used AI to generate the individual flavour worlds — a system that would previously have required months of commissioned illustration. BP&O reads it as packaging’s next cost-collapse, after digital printing.

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