Templo’s Brand Identity for Casi: Hieroglyphics as Climate Communication

Templo’s identity for climate non-profit Casi draws on hobo hieroglyphics — the chalk marks left by Depression-era travellers — to create a deliberately imperfect, handcrafted visual system that makes sustainability look approachable rather than alarmist. The mark-making is animated with a genuinely handmade motion language, balanced by Matisse-style cut-out forms that build out a wider graphic system. An unusually warm solution to a sector that too often defaults to stark green minimalism. Source: It’s Nice That

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