In Mexican kitchens an empty cream tub rarely holds cream for long; it becomes the container for beans, salsa and leftovers, a habit so common it is a running meme. Zurda México and Conciergency redesigned Lala Creams’ tubs to embrace that second life, with Mexican-inspired illustrations and a label space for writing what is stored inside once the cream is gone. Designing for reuse that was already happening turned the packaging into a viral hit and has since spread across other Lala products. Source: Creative Bloq