Pentagram New York partner Andrea Trabucco-Campos and team built an identity for LenLen — a Thai bar and restaurant in Manhattan’s Flatiron district — that feels effortlessly, joyfully scrawled together. The concept riffs on the 1970s Bangkok shophouses of co-founder Wanisa Torboonsitikorn’s childhood, where the family business happens downstairs and life happens upstairs. The result nails the trickiest brief of all: making a considered system look genuinely spontaneous.

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