Manchester agency Creative Spark has crafted a bold, no-nonsense identity for Leo, a hair-rejuvenation brand founded by Jason Saks — who carries the wonderfully blunt title Director of Hair Loss — and his son Joe. Built to make hair loss feel less isolating and less complicated, the brand future-proofs an established UK distributor stepping out from third-party products into a proprietary line. Its confidence and warmth set it apart in a category prone to clinical sterility.

Source: BP&O