London-based studio Koto has redesigned The Norton Museum of Art’s brand identity around the theme “Where Art Meets Life,” drawing the new wordmark directly from the museum’s own archival lettering and pairing it with Centra No. 2 typography, a graphic slash motif symbolising intersection, and a Florida-inspired palette of warm yellows, sky blues, and sunset oranges. A refined Diana Seal — adapted from Paul Manship’s 1941 sculptural commission — appears sparingly as a prestige mark anchoring the system’s heritage. Source: BP&O