In the late 1970s Al Diaz and Jean-Michel Basquiat sprayed SAMO© across lower Manhattan: deadpan, fake-corporate slogans that parodied consumer culture by borrowing its own language, what Diaz calls an opposition to branding through branding. After Basquiat declared the project dead on a wall, Diaz revived it in 2016, and his first UK show, Transatlantication at D’Stassi in Hoxton, sets new work beside archival photographs of the original tags. It’s a reminder that a brand can work as a critique as much as a product. Source: It’s Nice That