How&How has built a disciplined brand identity system for AI image studio Ideogram, anchored by a stylised brain logomark with a negative-space “I” cut through its centre — deep navy on off-white, weighted so the stroke reads as mass before it reads as symbol. The palette stays controlled at navy, cream and black, with a violet-to-rose gradient reserved strictly for generative art direction rather than decorative tint. Billboard executions set wide-tracked cream serif against dark photographic crops, pairing visual restraint with an equally measured verbal identity.

Source: Abduzeedo