Channel 4’s in-house creative agency, 4Creative, has unveiled a new brand identity built to evolve: every C in its 4C monogram is crafted by a different team member, with 130+ unique designs in rotation and no single logo dominating the system. Surrounding type is punctuated with cut-out icons culled from decades of Channel 4 archive shows — rubber ducks, eyeballs, Claudia Winkleman — turning the identity into a meme-able puzzle of the agency’s own work. The result is a system that refuses to lock in, designed by Studio Drama and 4Creative’s in-house team. Source: It’s Nice That