When DEI organisation Onvero — led by Sandi Wassmer, one of the UK’s first blind female CEOs — needed a new identity, studio Something Familiar discovered how much of “industry standard” branding silently assumes sight. Creative director Kane Hawkins describes a process built on slow verbal description, AI-generated colour vocabularies and tracing the logo onto Sandi’s hand, reframing accessibility from compliance checklist to authorship. Source: Creative Bloq