I absolutely love this – it needs to spawn so many things.Most importantly it is championing the hand crafted work of illustrators at such an important time. Lets hope that royalties were baked in.

LOS YORK built one of the most ambitious creative campaigns of 2026 for Netflix: a complete tarot-themed design system spanning 50 hand-illustrated cards, over 400 pages of design guidelines, 30-plus languages, and massive 3D anamorphic billboards across New York and Los Angeles. The ‘Discover Your Future’ campaign uses the visual language of tarot to invite exploration across every market and format — with a thoughtfully adapted parallel expression for markets where tarot symbolism is culturally sensitive. Source: Abduzeedo