I’m hopeful that this will open the doors to many more digital artists with powerful creative stories and messages.

Visual Endeavors founder Aron Altmark is making the case that large-scale immersive digital art — the kind that fills Las Vegas’s Sphere — doesn’t have to stay in billion-dollar venues. His company is building the infrastructure to bring LED-wrapped, reactive visual environments to street-level retail and public spaces. The democratization pitch is straightforward: why should sensory spectacle belong only to arenas? Source: Creative Bloq